May 21, 2009

Back to the beginning: Magnolia Bakery’s Story

The most celebrated cupcakes in the city were born in 1996 at Bleecker Street. Magnolia's bakery was opened to offer breads and rolls, but owners changed their minds when they realized that the space was far too small for that and began to make cakes instead. The batch of the cakes became their famous cupcakes, now made in different colors and flavors. Originally the store was open from 8 to 6, but it's open hours had to be adjusted, since cakes where made at night when the store was closed and people would pass by and beg for cupcakes. The lines got bigger and bigger as the shop was featured in Sex and The City and the film The Devil Wears Prada.
In 2000 co-owner Jennifer Appel parted ways with partner Allysa Torey and opened Buttercup Bake Shop, which now has two stores in the city. Later on Magnolia was sold to Steve and Tyra Abrams. Nowadays, both locations (Midtown and Downtown) gather large lines, with customers eager to taste their sweet treats.

Magnolia Bakery
401 Bleecker Street
200 Columbus Avenue
1240 Avenue of the Americas

Butter Cup Bake Shop
973 2nd Avenue(Between 51st and 52nd Streets)141 West 72nd Street(Between Amsterdam and Columbus)

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